BIRDS OF A FEATHER, THREAD TOGETHER
This exclusive online capsule collection is a collaboration between Ralph Lauren and musician Billie Eilish. Inspired by her hit song Birds of a Feather, the collection features a range of fashion pieces that are inspired by the song’s music video.
THOUGHT-LEADERSHIP PIECE
A thoughtful and transparent thought-leadership piece from Ralph Lauren’s CEO, Patrice Louvet, addressing sustainability challenges in the fashion industry and the brand’s dedication to reporting its ESG efforts.
INFOGRAPHIC
Learn about Ralph Lauren as a global empire and how it is one of the most dominating companies in fashion. This includes its top performing countries, audience demographics, and more!
BRAND STORYTELLING
A multimedia piece featuring the blog post for the Birds of a Feather, Thread Together campaign, along with three original design elements (out-of-home ads) and four Instagram posts complete with written captions.
SWOT ANALYSIS
A detailed evaluation of Ralph Lauren’s strengths, weaknesses, opportunities, and threats.
ADVERTISING HEADLINE/TAGLINE (CREATIVE BRIEF)
The creative brief outlines the campaign tagline, target audience, ad placement, objectives, and the reasoning for its development.
*This campaign is in no way affiliated with Ralph Lauren or Billie Eilish*